Infographic is a Graphical representation of information. Information in Various kinds and forms will be designed to a pictorial representation for an easy and quick understanding of the client/customers. This helps to convey the information in an effective manner. It is also a Visual treat in concentrating and understanding.
Following are the seven advantages of Infographics in Digital Marketing –
Attraction: You can attract people through graphics more than plain text. Such graphics will grab the attention of a person to observe and study the picture by using several elements like Graphics, Colorful icons, Pie-Diagrams, Flow Charts, Statistics etc. This is the first step for any post of yours to get more clicks.
Ease of Study: One can easily understand the theme of your content in the very first look. You can convey more information in the picture when compared to huge paragraphs in the text.
Space & Time Saving: When you convey entire information in a single graphical representation, you are actually minimizing the space on your website and helps in saving the visitor’s time as well.
Easy to Share: It is easy to share infographics through social bookmarking in social networks and mobile messengers. Hence there’s a scope for going viral.
Branding: It helps in branding when the logo is placed on the picture, thus spreading awareness works very effective manner. It is easy to remember the content and logos on a picture, which adds more flexibility in branding.
Drives Traffic: Infographics encourage links back to generate higher traffic. These back links help for a better site rank in the search engine. Also, effective infographics can be really good for Search Engine Optimization (SEO).
Better Analytics: Based on the number of clicks, likes and shares etc it is easy to get detailed analytics for your infographics to know the reach, with greater insights.